Agent’s Marketing Guidelines

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“Kingsway is your way!” but please use our marketing materials to promote good quality education in Australia correctly, and by ESOS act and National Code. Make sure you have all these documents in hand. You can download copies here:

ESOS Act – Education Services for Overseas Students Act 2000

National Code 2018 - National Code of Practice for Providers of Education and Training to Overseas Students 2018

If you have any questions or need advice on best practices when marketing or advertising courses, please contact our marketing team on +61 2 9283 2388 or  

To ensure best practices in marketing and advertising our courses we have put together this guideline to help ensure that any marketing or advertising you do on behalf of the Kingsway Institute is compliant.

Always check this information in your marketing materials:

Name and CRICOS Provider Code

Assure that it is obvious that you are recruiting on our behalf. Prospective students have to be aware that their role is to introduce them to our college, but very clear that the course delivery is with Kingsway Institute. Always that our name is Kingsway Institute and our CRICOS Provider Number is 03177F. It is essential and must be mentioned when talking about our school and courses. See example below:

CRICOS course Code

Always include CRICOS course code if you are promoting our courses. These are mentioned on the CRICOS register, and also in our marketing materials, including our websites and brochure. This also includes that you have to update the course codes when we advise you that these have changed.

Use only information from Kingsway

Only use the information provided by us to make sure all information provided is correct and up to date. Please only use the information we have provided to you either directly, via our websites or our agent portal. This ensures you do not make any incorrect statements related to Kingsway Institute courses.

Always use this guidelines

Apply these guidelines across ALL your advertising and media. These guidelines apply to all your advertising and promotion, including brochures, print advertising, websites, social media etc.  

Check with Kingsway

Do not publish any marketing information in your materials without prior consent by Kingsway Institute. Email us mock-up versions of the intended advertisement before you publish them. We will check the validity of the information, so these are in accordance with our marketing policies as well as in accordance with all regulations.

Read all the regulations

For additional information on ESOS marketing guidelines, please refer ESOS Act – Education Services for Overseas Students Act 2000



  • Level 3, 84 - 86 Mary Street Surry Hills 2010 NSW Australia
  • Phone: 0061-02-9283-2388
  • Email:


Kingsway Institute is an exciting and innovative English learning centre located in the heart of the Sydney CBD in Australia. 
Global Education & Tourism Group Pty Ltd
Trading as Kingsway Institute
ABN 400 98 611 360
CRICOS Provider Code 03177F

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